DJ Gains Bond — Nightlife & Weddings
Elevating Philadelphia’s most booked DJ into a global entertainment brand.
From underground club residencies to black-tie weddings, DJ Gains Bond needed a digital experience that matched the energy of his sets. We rebuilt the brand with cinematic visuals, SEO-rich content, and a booking pipeline that keeps the tour calendar full.
Project length
64 days
Strategy, brand, site, merch drops, and launch campaign.
Bookings
+287%
Quarter-over-quarter increase in paid gigs after launch.
Service territory
Philadelphia, NYC, Mid-Atlantic
- Venue landing pages for The Lucy, Vie, NOTO, Brooklyn Mirage, and private estates on the Main Line.
- 360° recap videos, drone footage, and Spotify playlists embedded for every showcase.
- Booking automation feeds HoneyBook, Calendly, and a VIP text concierge.
High-demand DJ, low-energy website.
The previous Squarespace template couldn’t capture the vibe or convert high-ticket clients. No structured data, no press hub, and no booking automations meant missed opportunities. We treated the site like an entertainment launch.
Project mandate
Transform the brand into a cinematic, SEO-friendly experience that books destination weddings, corporate galas, and festival stages—while keeping the schedule manageable.
Objectives
- Own “Philadelphia luxury DJ” and “Main Line wedding DJ” search results.
- Launch a merchandise store featuring vinyl drops, apparel, and VIP lounge candles.
- Showcase press coverage from iHeartRadio, 6ABC, and Philadelphia Magazine.
Stack
- Nuxt front-end with GSAP microinteractions and WebGL visualizers.
- Shopify headless storefront powering merch drops and limited releases.
- Community SMS list via Community.com with segment automations.
Impact
+412% SEO
Organic impressions for nightlife, wedding, and corporate entertainment keywords.
$184K merch
Merchandise revenue generated from three seasonal drops with limited stock.
16 city tour
Multicity bookings confirmed through the updated routing logic and CRM.
Interactive storytelling that feels like a DJ set.
We choreographed scroll animations, audio-reactive backgrounds, and hero sequences that mirror a Gains Bond performance. Fans, planners, and promoters all get bespoke journeys.
Local citations
- Philadelphia Visitor Center events calendar powering nightlife recommendations.
- WXPN and REC Philly collaborations highlighted with embedded interviews.
- References to Atlantic City boardwalk residencies and Baltimore Harbor corporate residencies.
Wedding planning suites
Interactive planners include ceremony moodboards, curated playlists, and vendor recommendations for lighting & cinematography.
Corporate experience hub
Deck-ready one-pagers, stage plots, and compliance docs for Fortune 500 event planners.
Fan community portal
Exclusive mixes, ticket presales, and behind-the-scenes content for SMS subscribers.
Analytics & tour ops
Airtable dashboards unify travel, rider requirements, and crew assignments.
Timeline
From brand reset to multi-city domination.
Weeks 1–2
Brand pulse
DJ Gains Bond listening session, venue audits, and crowd persona research.
Weeks 3–5
Design & UX
Cinematic art direction, motion language, and booking flows tested with planners.
Weeks 6–8
Build
Nuxt build, Shopify store, CRM automations, and analytics instrumentation.
Weeks 9–10
Launch
Press kit, influencer teaser campaign, and national SEO blitz for nightlife keywords.
Testimonials, press, and performance metrics.
Fans, planners, and media outlets validated the upgrade immediately—resulting in more bookings and national buzz.
Client feedback
“The portal gave us moodboards, MC scripts, and lighting recommendations. We felt like we booked an entire production team.”
Erin & Malik Johnson — Logan Hotel Wedding
Press & stages
- Booked on 6ABC “FYI Philly” to discuss the tech-forward booking experience.
- Resident DJ feature on SiriusXM’s “The Heat.”
- Secured festival slots at Firefly, Elements, and Made in America.
SEO & conversions
- “Philadelphia luxury DJ” ranks #1 with 14% CTR.
- Average time on site 6:47 with 3.2 pages per session.
- VIP inquiry close rate increased to 38% through nurture automations.
Operations
- Tour calendar syncs across Google Calendar, HoneyBook, and a crew-only Airtable.
- Automated post-event review requests keep Google and WeddingWire ratings at 4.9★.
- Earned “Best of Philly Weddings 2025” recognition.