KW Shares × Community Giveback
Building a philanthropic storytelling hub for KW Shares.
Keller Williams agents in Pennsylvania rallied around a non-profit mission: mobilize home service pros and volunteers to rehab properties for families in crisis. We donated the strategy, design, and engineering muscle to launch a digital HQ that attracts donors, partners, and service crews.
Project scope
In-kind
Pro bono delivery valued at approximately $86,400 across a 14-week build and rollout (based on 2024 rate card). Valuations shift with scope and in-kind partner contributions.
Donor growth
+221%
Recurring donor enrollments within 90 days of relaunch (Nov 2023–Jan 2024). Ongoing growth depends on campaign cadence and partner outreach.
Service territory
Greater Philadelphia & Southeastern Pennsylvania
- Story maps for Kensington, Norristown, Upper Darby, and West Chester projects with embedded volunteer rosters.
- Editorial hub with before/after galleries, video docuseries, and testimonial snippets ready for social syndication.
- Donation flows integrated with GiveButter + QuickBooks for transparent impact tracking.
Volunteer momentum stalled without a central story.
KW Shares operated on spreadsheets and word-of-mouth. Volunteers couldn’t see upcoming builds, donors lacked transparency, and allied non-profits struggled to plug into the mission. The old landing page couldn’t keep pace with the program’s heart.
Project mandate
Design a magnetic, SEO-rich storytelling engine that honors the community, makes donating frictionless, and mobilizes Keller Williams agents to staff each build day.
Objectives
- Showcase each home rehab with cinematic storytelling and transparent budgets.
- Consistently recruit skilled volunteers each quarter from the KW network and allied unions.
- Track mental health, accessibility, and housing stability outcomes with case management notes.
Stack
- Storyblok CMS powering modular impact pages with inline donation prompts.
- Zapier + Airtable orchestrate volunteer onboarding, waivers, and day-of rosters.
- Looker Studio dashboards combine QuickBooks, GiveButter, and Salesforce Nonprofit Cloud.
Impact
14 homes
Families rehoused or stabilized with accessibility upgrades and critical repairs during the 2023–2024 build seasons. Annual totals vary with funding and volunteer availability.
$612K
In-kind labor, materials, and donations logged via the impact tracker through Q1 2024. Subsequent reporting fluctuates with sponsor commitments.
+327 stories
Volunteer highlights, family testimonials, and partner spotlights syndicated to social and email channels. Content cadence depends on staff bandwidth and media permissions.
From donation funnels to job board integrations.
We created a full-funnel storytelling platform—one that shows donors where dollars go, enables corporate sponsors to pledge in a click, and gives volunteers a living schedule of builds across the Delaware Valley.
Partner ecosystem
- Regional housing nonprofits providing code-compliance checklists and safety briefings.
- Local suppliers donating appliances and materials, tracked via SKU-level inventory sync.
- Mental health partners offering therapy stipends for families in transition.
Impact story builder
Modular sections let the KW Shares content team assemble project recaps with volunteer quotes, stats, and sponsor shout-outs.
Volunteer concierge
Automated pre-shift emails, waivers, and day-of SMS instructions keep build crews synchronized.
Sponsor ROI dashboards
Custom dashboards highlight impressions, volunteer hours, and brand exposure for local businesses underwriting materials.
Community newsroom
Editorial calendar with SEO briefs for “giveback roofing,” “volunteer realtors,” and “Philly home rehab stories.”
Timeline
Community-led sprints with Keller Williams volunteers.
Weeks 1–3
Discovery
Workshops with KW agents, non-profit directors, and past beneficiary families to map the story arc.
Weeks 4–7
Brand & UX
Visual identity, donation funnels, and accessibility compliance built in Figma with user testing.
Weeks 8–11
Build
Headless CMS implementation, CRM automations, and sponsor tracking dashboards.
Weeks 12–14
Activation
Media kit, volunteer drive, and donor nurture sequences rolled out across the network.
The mission amplified beyond the build site.
KW Shares now commands search visibility, media attention, and sponsor confidence with a digital HQ built for storytelling.
Press wins
- Featured by local Philadelphia broadcast media with donation prompts linked in-segment (2024 clips archived internally).
- Highlighted by regional public radio covering how volunteers match to urgent repairs.
- City newspaper coverage drove a weekend spike in unique visitors to the donation hub.
Volunteer sentiment
“The site made it crystal clear what skills we needed on-site and how the day would flow. I signed up for four builds in one sitting.”
Jasmine Lee — Keller Williams Philly agent & crew lead
SEO performance
- “Volunteer home repair Philadelphia” jumped from rank 37 to rank 2.
- Structured data for Event, Organization, and FAQ drove 3.8x rich result impressions.
- Average volunteer onboarding time dropped from 10 days to 36 hours.
Sponsorship pipeline
- Regional service providers and utilities underwrote materials and skilled labor for 2024 builds.
- Corporate volunteer days from Pennsylvania employers now book directly through the platform.
- Recognized by chamber and civic partners for nonprofit excellence; nomination materials archived internally.
Metrics and recognitions noted above are drawn from donor analytics, volunteer rosters, and media logs collected between 2023 and early 2025. Outcomes depend on fundraising climate, partner participation, and operational capacity; past performance does not guarantee future results. Keller Williams®, Storyblok®, GiveButter®, QuickBooks®, Zapier®, Airtable®, Salesforce®, and other names referenced remain trademarks of their respective owners.