NJ Vowels Now — Voice Therapy Collective
Scaling a multi-location voice therapy practice with SEO and telehealth conversion.
NJ Vowels Now helps teachers, performers, and executives protect their voice. We architected an SEO-dominant digital presence and booking system that highlights clinical expertise, local community roots, and telepractice flexibility.
Build timeline
76 days
Brand strategy, content, development, and telehealth integration.
Appointment growth
+198%
Increase in new patient bookings across New Jersey clinics.
Service territory
Northern & Central New Jersey
- Clinic microsites for Montclair, Jersey City, Princeton, and Red Bank with transit + parking tips.
- Telehealth portal featuring HIPAA-compliant video, warm-up libraries, and practice logs.
- Community events calendar highlighting Broadway teacher workshops, choir clinics, and Rutgers partnerships.
Clinicians were booked solid offline but invisible online.
Word-of-mouth referrals kept the schedule full, yet the old site lacked authority. No structured service pages, limited medical credibility markers, and zero ranking for “voice therapy near me” meant lost digital demand.
Project mandate
Build a medically credible, conversion-focused site with depth on voice disorders, insurance navigation, and telepractice success stories while protecting patient privacy.
Objectives
- Rank top 3 for “voice therapy NJ” plus 40+ symptom keywords.
- Highlight success stories for teachers, podcasters, and Broadway performers with HIPAA-safe storytelling.
- Reduce intake friction with automated insurance verification and appointment reminders.
Stack
- Next.js + Sanity CMS with modular medical content blocks and consent gating.
- HIPAA-compliant hosting via Aptible with audit logging and encryption.
- Keap CRM automations for onboarding sequences and voice exercise reminders.
Impact
+163% organic
Organic sessions from voice therapy, vocal nodules, and speech path keywords.
88% telehealth
Increase in telepractice bookings thanks to insurance + technology guides.
23 media hits
Local news, podcasts, and university partnerships secured via press kit.
Education-first storytelling for every vocal journey.
We doubled content output by launching a knowledge base, assessment tools, and multi-format success stories. Each article features citations from ENT partners, Rutgers research, and Broadway voice coaches.
Local citations
- Montclair State University Cali School of Music masterclass schedules embedded in performing artist pages.
- Hackensack Meridian Health ENT referrals documented for post-surgery care.
- Jersey City Theater Center collaborations featuring vocal wellness residencies.
Symptom navigator
Interactive quiz routes visitors to targeted content for nodules, reflux, paralysis, or teacher fatigue.
Insurance concierge
Step-by-step guides for Aetna, Horizon Blue Cross, and Medicare Advantage plans.
Telepractice studio
Lighting, microphone, and warm-up tutorials so clients arrive prepared for virtual sessions.
Clinician hub
Resource center for SLPs with documentation templates, CEU trackers, and mentorship pairing.
Timeline
Clinical rigor, creative storytelling, rapid adoption.
Weeks 1–3
Clinical audit
Medical director interviews, HIPAA review, and competitor gap analysis.
Weeks 4–7
Content build
Long-form SEO articles, intake copy, and telehealth scripts authored with clinicians.
Weeks 8–10
Engineering
Component library, location microsites, and analytics dashboards.
Weeks 11–12
Launch & nurture
Email journeys, physician outreach, and PPC campaigns for teachers & performers.
Patient stories, clinical endorsements, search dominance.
NJ Vowels Now now stands at the top of New Jersey voice care searches with undeniable social proof.
Patient testimonial
“The telepractice setup guide made remote sessions seamless. My vocal range returned in six weeks and I’m back on stage in Hoboken.”
Lena Torres — Jazz Vocalist, Jersey City
Clinical partnerships
- Referral program codified with Hackensack University Medical Center ENTs.
- Featured presenter at New Jersey Speech-Language-Hearing Association summit.
- Partnership with Paper Mill Playhouse for performer wellness clinics.
SEO results
- “Voice therapy Montclair” and “speech pathologist Jersey City” both rank #1.
- 24% conversion rate on telehealth consultation form.
- Average time to appointment dropped from 10 days to 4.1 days.
Operations
- Scheduling automations sync with SimplePractice, Outlook, and Zoom.
- Post-session SMS nudges increase home practice compliance by 54%.
- Quarterly HIPAA audits documented inside a compliance dashboard.