Realty Kim — Boutique Brokerage
Building a demand engine for a culture-driven Philly & Jersey brokerage.
Realty Kim serves first-generation homeowners, developers, and small business owners across Philadelphia and South Jersey. We created a high-performance platform that blends hyperlocal SEO, education, and community organizing.
Project timeline
88 days
Brand sprint, platform build, media production, and onboarding.
Pipeline impact
5.2×
Growth in qualified buyer & seller opportunities within two quarters.
Service territory
Philadelphia, Camden, Gloucester Counties
- Neighborhood hubs for Point Breeze, Brewerytown, Pennsauken, and Collingswood with live affordability metrics.
- Small business corridor playbooks for Kensington Ave, East Passyunk, and Haddon Avenue.
- Community events calendar spotlighting bilingual homebuyer workshops and block cleanups.
Big-box competitors were drowning out Realty Kim’s voice.
The brokerage thrived on referrals but had little search presence, fragmented social proof, and no way to capture community interest digitally. We reimagined the experience with content and tooling that feels like Realty Kim on its best day.
Project mandate
Create a brokerage platform that champions culture-first real estate—pairing SEO depth, financial education, and action plans for buyers, sellers, and commercial tenants.
Objectives
- Rank for bilingual buyer/seller queries and local commercial leasing keywords.
- Deliver resource libraries covering credit repair, SBA lending, and land use.
- Showcase community impact and philanthropic partnerships.
Stack
- Headless Craft CMS with multilingual blocks and IDX feeds.
- HighLevel CRM for pipeline automation, SMS drips, and review management.
- Looker Studio dashboards uniting MLS, QuickBooks, and marketing attribution.
Impact
+206% organic
Organic sessions for bilingual real estate and community development keywords.
37 media hits
Press, podcasts, and neighborhood blogs amplifying Realty Kim’s story.
9-point NPS lift
Client satisfaction jumped thanks to improved onboarding and education.
We doubled the content footprint to empower every client.
Realty Kim’s voice now lives in bilingual guides, video explainers, podcast recaps, and interactive calculators. Each asset builds trust and fuels search visibility.
Local citations
- Philadelphia Association of Realtors statistics on minority homeownership trends.
- Camden Business Improvement District initiatives for corridor revitalization.
- New Jersey Housing and Mortgage Finance Agency grant references.
Equity accelerator hub
Custom path for first-time buyers featuring down payment calculators, credit repair partners, and bilingual loan officers.
Developer & investor lounge
Zoning updates, opportunity zone maps, and case studies on mixed-use projects in Brewerytown and Camden Waterfront.
Commercial tenant playbooks
Guides for restaurant build-outs, salon compliance, and retail marketing with local success stories.
Community storytelling
Podcast transcripts, event recaps, and neighborhood photo essays celebrating clients’ impact.
Timeline
From discovery to relentless iteration.
Weeks 1–3
Immersion
Listening sessions with agents, clients, and community partners from Camden to North Philly.
Weeks 4–7
Brand & UX
Visual identity, messaging pillars, and component library focused on bilingual accessibility.
Weeks 8–12
Engineering
CMS build, IDX feeds, CRM automations, and analytics dashboards.
Weeks 13–16
Growth
SEO sprints, community event series, and storytelling campaigns across Spanish + English channels.
Community trust, pipeline wins, media momentum.
Realty Kim’s upgraded platform proves boutique brokerages can outmaneuver national franchises with heart and precision.
Client stories
“The bilingual resource center walked us through grants, zoning, and branding. We opened our Collingswood café without missing a step.”
Café Cielo — Collingswood, NJ
SEO snapshots
- “Bilingual realtor Philadelphia” moved from page 6 to rank #1.
- “Collingswood commercial space” ranks #2 with 11% CTR.
- Morning newsletter open rate at 46% with Spanish & English editions.
Operations
- Lead routing respects agent specialties, languages, and township licenses.
- Post-close campaigns track wealth-building milestones for referrals.
- Recognized by AL DIA News for equitable housing advocacy.
Media & community
- Guest host on “Philly Who?” podcast to discuss immigrant entrepreneurship.
- Quarterly “Keys & Kin” event series draws 300+ attendees per session.
- Community giving tracker showing $42K donated to mutual aid funds.