Teaching & PA Jobs Network
Launching a statewide educator marketplace that fills classrooms faster.
Pennsylvania districts were losing talent to charter networks and out-of-state recruiters. We built a statewide SEO engine, job aggregation algorithm, and trust-first brand system so Teaching & PA could match certified educators with schools in days instead of months.
Launch timeline
92 days
Discovery to statewide rollout with PDE compliance reviews.
Qualified applications
+312%
Increase in role-ready candidates in the first two hiring cycles.
Service territory
Commonwealth of Pennsylvania
- Local landing chapters for Allegheny, Dauphin, Lancaster, Montgomery, and Philadelphia counties.
- Data ingestion from PA Educator, SchoolSpring, LinkedIn, and district HR feeds normalized into a proprietary score.
- Community career workshops co-hosted with the Pennsylvania State Education Association and Temple University's College of Education.
District vacancies were going unfilled for 120+ days.
Rural districts lacked visibility, city systems drowned in duplicate applications, and candidates could not see pension portability or relocation perks. The legacy WordPress site was static, with no schema, no job ingest, and no decision support.
Project mandate
Ship a living marketplace that unifies teaching jobs, substitute pools, paraprofessional roles, and university pathways while surfacing micro-credentials and relocation incentives for each region.
Objectives
- Increase conversion from first visit to completed application by 65%.
- Highlight district career ladders, loan forgiveness, and union benefits to keep talent in-state.
- Respect FERPA data flows with protected candidate dashboards and encrypted references.
Stack
- Next.js front-end with headless Statamic CMS for district storytelling.
- Snowflake warehouse + dbt models powering the job scoring algorithm.
- Vertex AI embeddings classify job posts and recommend micro-credentials.
Impact
9,842 matches
Automated candidate-to-vacancy matches delivered in the first academic year.
+184% organic
Organic sessions thanks to schema markup, jobPosting feeds, and hyperlocal guides.
38 partnerships
MOUs signed with universities, PSEA chapters, and alternative certification providers.
Algorithmic matching that respects every credential path.
We went beyond title and location. Our scoring model weights PDE certifications, classroom experience, bilingual endorsements, signing bonuses, and commute tolerance. Candidates receive a dynamic dashboard recommending openings, certification prep, and relocation stipends.
Data partners
- PA Department of Education certification lookup APIs to pre-verify licensure.
- Commuter time calculations via PennDOT traffic datasets and SEPTA/PORT Authority GTFS feeds.
- Salary benchmarking referencing PDE staffing reports and EdWeek Research Center surveys.
District command centers
Role-based dashboards for HR teams show candidate pools, certification gaps, and recommended marketing campaigns for high-need subjects.
Candidate warmth signals
Behavioral analytics grade engagement so recruiters can prioritize ready-to-interview educators and nurture those still completing paperwork.
SEO-rich playbooks
We wrote 70+ county guides with schema for "teach in" keywords, salary tables, community highlights, and testimonials from principals.
Pipeline nurture automations
HubSpot workflows deliver weekly job digests, interview prep kits, and substitute onboarding for retirees reentering the classroom.
Timeline
From stakeholder listening tours to AI-powered matching.
Weeks 1–4
Research
Listening tours with 47 superintendents, union reps, and alt-cert programs to map hiring friction.
Weeks 5–9
Experience
Brand system, component library, and UX prototypes validated with 120 job seekers and hiring managers.
Weeks 10–14
Engineering
API ingest, dedupe logic, and recommendation model with fairness audits for certification, race, and tenure.
Weeks 15–18
Launch
Statewide press kit, district onboarding, and a paid + organic campaign delivering 1.2M impressions.
Educator voices and statewide partners.
Our case study library, testimonials, and credential badges ground the brand in real Pennsylvania classrooms and hiring wins.
Testimonial
“Teaching & PA filled our bilingual math vacancy in three weeks. The candidate dashboard even surfaced relocation grants for the Reading School District.”
Dr. Angela Suarez — Assistant Superintendent, Reading SD
Non-profit partnership
Partnered with Teach Plus Pennsylvania to host virtual job fairs and integrate fellowship cohorts into the recommendation engine.
- Quarterly “Land Your Classroom” webinar series.
- Co-branded micro-credential badges for high-need STEM roles.
Local citations
- Allegheny Intermediate Unit job boards for suburban Pittsburgh districts.
- Philadelphia Mayor’s Office of Education teacher residency program highlights.
- Central Susquehanna Intermediate Unit emergency certification resources.
Performance snapshots
- Keyword set “teach in Harrisburg” moved from page 5 to rank #1 within 60 days.
- 42% of users now convert on “save this job” micro-conversions fueling retargeting.
- Morning newsletter open rate at 48% with 9 regional editions.