VendorVoice — Marketplace SaaS
Unifying enterprise procurement with a human-first vendor marketplace.
VendorVoice helps Fortune 500 procurement teams source, vet, and launch vendors in record time. We rebuilt their GTM website, onboarding workflows, and analytics stack to translate complex compliance stories into momentum.
Project timeline
76 days
Narrative sprint, modular web build, interactive demos, and analytics.
Pipeline influence
4.7×
Growth in qualified enterprise demos within the first quarter.
Primary audiences
Procurement, compliance, vendor ops
- Persona journeys for procurement execs, security officers, and vendor success teams.
- Compliance center with SOC2, GDPR, and ESG policy snapshots.
- Interactive sandbox to preview supplier scoring logic and workflow automations.
A fragmented story stalled enterprise buyers.
VendorVoice had powerful automation, but its previous site read like an internal wiki. Enterprise buyers could not see ROI or trust the compliance story. We designed an experience that connects the operational pain to the platform moments that solve it.
Project mandate
Communicate credibility fast, prove automation value, and surface the partner ecosystem that de-risks rollout for global procurement teams.
Objectives
- Clarify the procurement-to-vendor onboarding journey in under 90 seconds.
- Show hard data on cycle time reductions and compliance pass rates.
- Connect marketplace partners, integrations, and implementation squads.
Stack
- Headless Craft CMS with localized blocks for regulated regions.
- Segment + HubSpot orchestration for ABM nurture and product telemetry.
- Snowflake + Looker dashboards uniting procurement KPIs, CSAT, and marketplace growth.
Impact
-42% cycle time
Median vendor approval time dropped from 19 days to 11.
+61% demo-to-close
Persona-driven flows gave sales tighter alignment with procurement champions.
30 partner launches
Solution showcases fueled co-selling with GRC and ERP partners.
We built a modular story that answers buyer objections in real-time.
From interactive compliance maps to ROI calculators, every module is engineered to keep stakeholders engaged. VendorVoice can launch new vertical pages in minutes with reusable patterns.
Proof accelerators
- Automated security questionnaire importer with timeline visualization.
- Regional compliance map covering data residency, retention, and export restrictions.
- Case study builder for marketplace partners to share benchmarks and playbooks.
Launch deliverables
- Design system with 28 reusable blocks across marketing, product, and support.
- Motion demos explaining supplier scoring, vendor intake, and AI recommendations.
- Persona control center aligning messaging to procurement maturity levels.
Growth loops
- HubSpot sequences triggered by product usage to surface marketplace upsells.
- Executive dashboards bridging marketing sourced revenue and procurement KPIs.
- Customer advocacy program with curated stories for compliance, vendor success, and finance.
Ready to scale your marketplace with enterprise credibility?
We partner with procurement technology teams to build outcomes-focused digital systems.