central pa seo
Relative weight 0.94%
Tools
Ready
Refreshing snapshot…
Central PA organic visibility is climbing
Technical foundations, fresh content, and backlink momentum are working together to lift your key funnels. The snapshot breaks down exactly where to lean in next.
Your team has resolved the biggest blockers. Double down on local relevance and conversion paths to compound the gains this quarter.
Real metrics
Local pack ready
Shareable
Action-first
Snapshot scorecard
Track the overall health of your SEO pillars and how many areas are ready for handoff, under watch, or at risk.
Average pillar score
80.29
Based on 7 active pillars.
Pillar health distribution
- Healthy
- 1
- Watch
- 6
- Needs attention
- 0
Snapshot context
- Refreshed
- Analyzed URL: https://authenticdynamics.com/
- Primary market focus: Central PA
- Data source: Demo_seed
- Framed for hands-on owners, community program leads, and partner coalitions across Central PA.
- Primary domain benchmarked: authenticdynamics.com
Top keywords surfaced
We tokenized the live HTML and weighted phrases by relative frequency to highlight what search engines see first.
local seo agency
Relative weight 0.91%
pennsylvania web design
Relative weight 0.87%
google business profile
Relative weight 0.83%
conversion rate optimization
Relative weight 0.78%
Pillar breakdown
Each pillar bundles diagnostics, leading indicators, and 7/30/90-day actions so your team knows exactly what to do next.
Pillar 1
Performance Lens
Core vitals are stable and crawl efficiency is trending up after the recent deployment.
Score
85.0
Key metrics
- Core Web Vitals healthy
- 92
- Indexation healthy
- 98%
+4 vs 30d
Mobile p75 is 2.1s with CLS under 0.07 across hero-heavy templates.
+3 vs 90d
98% of submitted URLs are indexed and new service pages are picking up impressions.
7/30/90 day plan
7d Deferred hero media and sitemap refresh gave bots a clean crawl. Score 83.5 Δ 2.0
Keep weekly sitemap submissions after publishing new geos.
Actions
-
Ship hero lazy-loading fix
Owner: Dev · Due: This week
Ensure background imagery defers below-the-fold on mobile.
Signals to monitor
- CLS stabilized below 0.08
- New XML sitemap submitted
30d Technical debt burn-down lifted the pillar over the last sprint. Score 81.0 Δ 4.5
Actions
-
Audit render blocking assets
Owner: Dev · Due: Next sprint
Signals to monitor
- JS payload reduced 18%
- Crawler budget reallocated
90d Caching overhaul and schema tidy ups reversed prior vitals regression. Score 72.0 Δ 10.0
Signals to monitor
- TTFB steady at 420ms
Pillar 2
Content Momentum
Fresh service hubs and cluster pages are attracting the right search intent.
Score
82.0
Key metrics
- Intent coverage watch
- 97
- Publishing cadence healthy
- 4/mo
+11 vs 90d
97 primary keywords now have dedicated bottom-funnel assets.
+2 vs 30d
4 strategic pages shipped in the last 30 days with supporting FAQs.
7/30/90 day plan
7d Case study refresh unlocked new engagement for high-value intent. Score 80.0 Δ 1.5
Actions
-
Publish York location page
Owner: Content · Due: Monday
Signals to monitor
- Long-form dwell time +9%
30d Topic cluster rollout is elevating supporting articles into page one. Score 82.5 Δ 3.0
Signals to monitor
- Featured snippet wins
- Blog CTR +6%
90d Authority pieces continue to attract backlinks and newsletter signups. Score 75.0 Δ 8.0
Signals to monitor
- Organic newsletter adds +22%
Pillar 3
Authority Lens
Digital PR placements and partner mentions are climbing steadily.
Score
78.0
Key metrics
- Brand mentions attention
- 22
- Referring domains healthy
- +11
+6 vs 30d
Regional press and podcasts drove 22 branded SERP citations.
+14 vs 90d
Domain portfolio increased by 11 authoritative sites month-over-month.
7/30/90 day plan
7d Two regional newspapers linked to the sustainability case study. Score 76.5 Δ 1.5
Actions
-
Send testimonial outreach
Owner: PR · Due: Friday
Signals to monitor
- Track Ahrefs DR growth
- Monitor branded mentions
30d Consistent cadence of digital PR keeps authority trending up. Score 77.0 Δ 3.0
Signals to monitor
- Competitor link velocity
90d Evergreen resources earned inclusion on a national association hub. Score 70.0 Δ 9.0
Signals to monitor
- Share of voice across intent
Pillar 4
Local Presence
Google Business Profiles and citations are in sync across service areas.
Score
81.0
Key metrics
- Citation health healthy
- 99%
- GBP coverage healthy
- 12/12
+5 vs 30d
NAP accuracy is 99% across top 50 directories after clean-up campaign.
+3 vs 90d
All 12 target municipalities have live listings with seasonal offers pinned.
7/30/90 day plan
7d Seasonal promotion updates approved on primary GBP profiles. Score 80.0 Δ 1.0
Actions
-
Collect post-appointment reviews
Owner: Service · Due: Ongoing
Signals to monitor
- Profile views +12%
30d Citation clean-up reduced duplicates and inaccurate suite numbers. Score 81.5 Δ 2.5
Signals to monitor
- Map pack impressions +8%
90d Location landing pages now align with top regional queries. Score 73.0 Δ 9.0
Signals to monitor
- Driving direction taps +19%
Pillar 5
Experience & Conversion
Lead capture paths are clearer but still have friction on mobile checkout flows.
Score
74.0
Key metrics
- Conversion rate watch
- 4.1%
- Form health healthy
- Pass
+0.6 vs 30d
High-intent pages are converting at 4.1% with chat assist deployed.
+1 vs 7d
All hero and sticky forms tested with analytics event coverage.
7/30/90 day plan
7d Inline CTAs were unified and mobile padding tightened to reduce bounce. Score 72.0 Δ 1.2
Actions
-
A/B test quote button copy
Owner: Growth · Due: Next sprint
Signals to monitor
- Scroll depth +7%
30d Scheduling widget adoption improved close rates for repeat visitors. Score 74.5 Δ 2.8
Signals to monitor
- Calendly bookings +11%
90d Historic bottlenecks removed after UX audit and measurement fixes. Score 68.0 Δ 6.5
Signals to monitor
- Form completions +18%
Pillar 6
Trust Signals
Reviews, testimonials, and third-party badges reinforce credibility.
Score
79.0
Key metrics
- Review velocity healthy
- 9/mo
- Social proof watch
- 6
+3 vs 90d
Average of 9 fresh reviews per month across GBP and Facebook.
+2 vs 30d
Case studies updated with video testimonials across hero sections.
7/30/90 day plan
7d Post-project review outreach landed 3 new 5-star ratings. Score 78.0 Δ 1.0
Actions
-
Enable review automation
Owner: CX · Due: In progress
Signals to monitor
- Average rating 4.8
30d Video testimonials embedded on top converting services pages. Score 79.5 Δ 2.5
Signals to monitor
- Time on page +14%
90d Industry awards and partner badges refreshed on key templates. Score 72.0 Δ 8.5
Signals to monitor
- Trustpilot traffic +19%
Pillar 7
Measurement & Insights
Analytics and reporting loops surface the right leading indicators weekly.
Score
83.0
Key metrics
- GA4 tracking healthy
- Complete
- Reporting cadence healthy
- Weekly
+1 vs 30d
Key conversions piped into Looker Studio with QAed UTM parameters.
Stable
Weekly standups review leading KPIs with owners assigned.
7/30/90 day plan
7d Attribution dashboard highlights campaign mix driving pipeline. Score 82.5 Δ 1.0
Actions
-
Instrument chatbot conversions
Owner: Analytics · Due: Next sync
Signals to monitor
- New MQL widget live
30d Ops team standardized UTM builder and performance alerts. Score 83.5 Δ 2.0
Signals to monitor
- Alerting false positives <1%
90d Data warehouse synced to CRM for closed-loop revenue reporting. Score 77.0 Δ 7.0
Signals to monitor
- Pipeline forecast accuracy +9%
Competitor benchmarks
Sort and filter rivals to see who is outranking you on content velocity, authority, and local presence.
Tracking 3 competitors
| Rank | Domain | Velocity | Authority | Local pack |
|---|---|---|---|---|
| 1 |
growthforge.io vs authenticdynamics.com |
37.5
up
Δ 6.0 · 18 releases |
66.5
up
214 ref domains · Q 0.86 |
85.0%
up
17/20 spots · Δ 2.0 |
| 2 |
signalhatch.com vs authenticdynamics.com |
30.6
up
Δ 2.0 · 11 releases |
54.0
up
163 ref domains · Q 0.74 |
60.0%
up
12/20 spots · Δ 1.0 |
| 3 |
copperlane.agency vs authenticdynamics.com |
21.9
down
Δ -1.0 · 7 releases |
48.5
down
139 ref domains · Q 0.69 |
40.0%
flat
8/20 spots · Δ 0.0 |
Turn insight into booked revenue
Use this snapshot to rally your stakeholders, prioritize the next sprint, and hold teams accountable to 7/30/90-day wins.